Research On The Context Construction Of Media H5 Product Scene And Its Influence On Audience's Cognitive,Psychologicy And Behavior

With the development of the mobile Internet,the communication ecology has undergone dramatic changes,and the migration of media content to mobile terminals such as mobile phones has become a trend.Among them,media H5 products rely on creativity and technology to provide an illusory,multi-directional,open and new communication scene for the audience,forming "carnival" again and again in social media.At the same time,this new type of communication scene breaks the original communication order by changing the traditional communication mode,affecting the audience's cognitive mode,emotional form,behavior mode,etc.,which affects the audience's understanding and transformation of the world.This study illustrates the scene construction mode of media H5 products,and uses reflective theory of semiotics,narratology,ergonomics,etc.;investigates the audience's perception of media H5 products and the impact of media H5 products on audience psychological behavior.With the support of sexual contact theory,memory module model,use and satisfaction theory,emotional ABC theory,and information system continuous use model,the reflection effect of virtual network space is reflected.At the same time,the relationship between scene construction mode and audience cognitive behavior is analyzed.Fill in the gaps in the impact of cognitive psychology behaviors on new media formats and independent variables.For the construction of the media H5 product scene,the author finds that from the micro level,the media H5 product scene construction is composed of symbolic elements and social elements.From a macro level,the media H5 product scene construction content achieves the extension of the sense of sight,hearing,touch and desire to spread;ideological and emotional mining of emotional symbols and emotional infection while the agenda sets the dissemination ideology;structural narrative,there are Internal perspective,open narrative form,broken and jumping narrative time and space,horizontal and vertical narrative logic,small person narrative,and information translation narrative method.Simulation,simple display and answering game are three typical media H5 product scene construction modes.In the impact of the media H5 product scene on the cognitive behavior of the audience,the author found that the audience form recognition is higher than the content recognition,the old content recall is higher than the new information input,the text memory accuracy rate is lower than the picture memory accuracy rate,so The scene has reduced the effect of information dissemination to a certain extent.The emotional change of the audience is greater than the change of attitude.It will create a sense of pleasure,intimacy and reverence because of the scene construction.Therefore,the scene enhances the intensity of emotional communication to a certain extent.After the audience uses the media H5 product,the probability of discussion,sharing,and collection behavior is greater than the repetition,attention,and related reading behavior.Therefore,the scene triggers the desire of audience to change from the recipient to the sender.In addition,the audience showed a high degree of love and active participation in scene construction of media H5 product.When studying the different media H5 product scene construction mode to bring differential impact to the audience,the author found that different scene construction modes will bring different audience responses.The first level is the simulation mode,which brings the audience low cognitive memory,low satisfaction and pleasure;the simple display mode brings the audience high-sense memory,the satisfaction is pleasant but the usefulness is easy to use,the low behavior will However,the static collection behav.ior is higher;the answer game mode brings the cognitive high memory,high satisfaction and pleasure but low credibility evaluation,high behavior willingness,especially dynamic discussion and sharing behavior.From the comprehensive reaction of cognitive psychology behavior,the media H5 product constructed by the audience immersed in the answering game mode is higher than the media H5 product constructed by the simulation simulation mode and the simple display mode.The second level is that the immersive performance of the audience with more perceptual factors includes cognitive psychological behavior,which is influenced by the media H5 product scene construction mode is higher than the immersive performance including more rational factors including cognitive psychological behavior.Behind the experience of the audience to complete the new media scene is the deeper impact of technology on people.Computer digital technology and Internet technology effectively enable the audience to move from the outside of the media to the media,from the "immersion"mode of consciousness to the "immersion" mode of perception.In the cyberspace space,technology "immersion" promotes the integration of people with smart devices and information sources into a virtual information age.Finally,on the practical level,the author puts forward suggestions for the production of media H5 products from the perspective of producers.If the producer does not have high requirements for understanding the depth of understanding of the audience,if the answering game mode is selected for the construction of the media H5 product scene,It can attract the attention of the audience,enhance the audience's pleasure,and enhance the visibility and reputation of the media.From the perspective of consumers,we talked about the new characteristics of the audience in the wisdom media era.For example,young Internet audiences have an accurate cognitive understanding of products but lack depth.On the theoretical level,for the theory of scenes,the author proposes reflections.The virtual scenes under the microscopic perspective can be analyzed by symbols.The virtual scenes under the macroscopic perspective can be explored by means of narratology.Under the general environment of constructing virtual scenes,the scene can be used.Construction patterns are classified as virtual scenes,but pattern partitioning relies heavily on form,function,and technology.For the theory of the influence of audience cognitive psychology,the author proposes reflection.For example,the cognitive psychological behavior of audience convergence after media contact is that the response patterns of the human nervous system are not much different,and the emotional attitude of the audience can effectively affect cognitive and Behavior,virtual scenes can affect the cognitive behavior of the audience.