Research On Visual Representation Of Games Web Design

Thanks to the vigorous development of the game industry, designing of gamewebpage becomes a new product of the age. With the continuous development ofInternet technology, people’s demands for the designing of game webpage increasequickly, not only for the practical purposes, but also for the pursuing for the artisticvisual effect. Though, many disciplines are involved, most people will explore it fromthe technical aspects to explore firstly. They think it is a new form of technology that agood designing of game webpage depends on and displays in, neglecting the artperformance. In fact, the art form of game webpage must be paid attention to.Compared with the traditional graphic designing, the designing of game webpage have anew form of visual expression, which is worthy of our in-depth study, and put forward asystematic designing theory. This article starts from the aspects of games’ visualaesthetic to study the designing of webpage, to analyze the successful designing cases,and to summarize the visual forms of designing of game webpage. I hope this articlecan be a reference for the future research in this area.This article is divided into five parts, the first chapter is the introduction,introduces the webpage designing’s background, current researches at home and abroad,and the significance of this study. The second chapter is a summary of the gameswebpage designing. Interactive, multidimensional, integrated media are characteristicsof game webpage designing, while the principle of game webpage designing includesaccurate positioning, theme, form and content of unity, emphasis on the overall andreasonable technique. The third chapter and the fourth chapter is the main part of thearticle. The third chapter is study on the interaction of visual elements of game webpagedesigning. Interactive visual elements are the unique elements in webpage designing.Interaction of games webpage is achieved by the button, navigation, form, flashanimation and other visual elements. The fourth chapter is the study of the visual shapeelements of game webpage designing, including texts, images, colors and other elements. The third chapter and the fourth chapter has carried on the detailed analysis tothese visual elements, the visual feature, the actual functions and effects, how to carryout the art processing, designing principles and development trend in the future. Thefifth chapter is the research on the layout of game webpage designing, including thelayout design and the visual flow of layout design, and discusses of the developmenttrend of the format.With the development of information technology, webpage game, as an exhibitionand communication platform, will develop and renew continuously. How to keep upwith the trend of the times to improve the design level of game webpage and to presenta better visual form to people is our topic that needs to be paid attention to and bediscussed.