Research On The ’sex’ Of Web Page Layout Design In The Design Of Corporate Web Site

After entering the21st century, we have stepped into a new era of digital multimediainformation, and web page design is the most typical representative of the digital multimediainformation era, web page design is a new kind of media propagation way, makes theinformation transmission range, transmission efficiency and usability, media broke theprevious transmission of the information communication barrier, the global informationbeyond the political, cultural, economic and regional gap. Web design to spread speed, use oflow cost, widely spreading, etc, make between countries and between countries andenterprises, between enterprise and people, between enterprises and enterprises, a newmedium of communication between human beings and so on.Enterprise website construction is an expression of the web design type, is the enterpriseto provide products and services to users and users of a kind of way, is the enterprise develope-commerce infrastructure and information platform. It to convey information, performanceand appearance reflect functions as the main purpose, the pursuit of interface functions ofbeauty and formal beauty, achieve combination of science and technology and design artmake them meet the psychological needs. Here we expound enterprise web design "sexy",both enterprise web design "aesthetic feeling". Website design aesthetic feeling, is usuallyrarely attract the attention of the audience, but also because there are some technicallimitations, so few people too much pursuit of visual perception. And unreasonable layout ofenterprise web site is for web page format arrangement is unreasonable, web page formatfrom a design standpoint belongs to the field of visual communication design, and main formcomposing elements of the design of corporate websites and programs should be wholesystem planning. Using the audience’s understanding of the words "sexy", combined with thepage format design rationalization of build, w.k.che psychology law of enterprise website ofvisual factors, reveals how corporate website design more effective and reasonable throughvisual psychological factors expression and convey information, to show the enterprise image,introduce products and services, enterprise development strategy.