Research On The Structure Design Of Educational Webpage Based On The Visual Rules

Basis for readers’ reading webpage behavior and mode, eyetracking technology providesaccurate and detailed visual feature parameters as well as the qualitative and quantitative analysisfor explain and abstract readers’ reading behavior. Besides, the people’s cognitive processingpsychological mechanism can be revealed by eyetracking technology. Screening, carding andextraction of these parameters can summarize the readers’ general "visual rules” for readingwebpage.And there is a coupling relationship between the visual rules and the educationalwebpage structure design. In this way, the visual rulers provide sufficient theoretical basis forweb design, especially for designing of educational webpage structure.The following research is done in this paper: first of all, through collected the achievementsof domestic and international (tendency domestic)system educational webpage eyetrackingresearches, the reading webpage general "visual rules” is summarized; Second, the closely"coupling relationship" between educational webpage structure design and the readingeducational webpage "visual rules” is explored; Again, according to the "visual rules” of readingeducational webpage, a set of educational webpage structure design principles and methods canbe extend (this section is the main part of the research); Finally, through using of eyetrackingexperiment, the feasibility and scientific of partial education web pages is proved.Compared with before studies, the study is based on the conclusion of psychology researchand scientific psychology research. So this design is more fittable for the readers’ reading habbitand satisfaction. In this way, it promotes the web design’s availability and reliability. Besides, itprovides some suggestions for the web design industrial standards. The usability of the educationweb structure design directly determines the digital learning effect, and it will be applied in theeducational field eventually.The article is divided into six parts:Part1: The introduction.Part2: Analyzed of the eyetracking of the reading webpage and the research situation of thewebpage design.Part3: Summarized the "visual rules" for read educational webpage based on the inductivemethod.Part4: Cleared up the relationship of the "view rules” and the webpage structure design,and deduced a series of principles and methods for the structure design of educational webage.Part5: Using eyetracking technology (tobii) to experiment on the effectiveness and scienceof educational webpage structure design methods.Part6: The conclusion.