| With the development of technology,internet has become very popular.More and more peopleËŠ s commercial life and enrerpriseËŠ s business rely on internet.Businessman and enterprise are more clearly concious of the importance of websiteËŠs design to e-commerce.Design is exerting more and more influence to the world,so enterprises tend to look on design as the inseparable part in the business strategy.This thesis explores the relationship of visual designËŠ s perception elements and reason elements and its consequence by analyzing how websiteËŠ s visual design influence e-marketing and e-commerce in hoping that the fruits of this thesis would be helpful to modern website design.How to better deal with the relationship of perception elements and reason elements of web page design in e-commerce can both enhance the artful value of website design and promote success of e-commerce business.A artfully consistent visual design of e-commerce website can convey successfully enterpriseËŠ s product information and brand connotation and influence customers positively,as a result it leads to final consumption.On the basis of domestic and foreign relevant theories,books and thesis,with analysis of suecessful cases of e-commerce website design,the thesis explores the perception elements and reason elements in websiteËŠs visual design.The designer should follow the process of perception recognition,reason course and perception resulf.The basis of designerËŠ s successful design is thorough understanding about target customerËŠs intuitional reaction and needs to marketing bodyËŠ s website.The designer should combine successful the visual elements,in this way his or her scientific design procedure and result can promote designerËŠ s innovation and increase e-businessmanËŠ s profits as well as satisfy customerËŠ s needs to good webpage design. |