Over The Top Television Technology And Market Prospect Analysis

With the development of the Internet in China, the number of Internetusers reached nearly500000000,the number Internet video users increasesubstantially. Throughout the world, Internet video will gradually replace thetraditional TV media, it has become an important part of the dailyentertainment.At present, the main way for the user to watch Internet videos is thatusers connect to a video portal website with PC terminal.Through the publicInternet, users can download videos or watch videos online. With theimprovement of technology, chip integrated highly, the hardware cost isreduced ceaselessly, a lot of mobile equipment gradually also have videoplaying function. There are also some new technologies, such as IPTV andOTT TV.OTT TV is a new trend which combins of Internet and traditional TVmedia technology.OTT TV has characteristics of the traditional TVmedia, it also has the open nature of the Internet. Users can access to Internet with TV and get new experience and more choices.Now,OTT TV development is at the start stage, the upstream anddownstream of OTT TV industry chain link is not close, the policy surfaceremains unclear, the technology is still in practice stage.OTT TV is facingmany challenges.This paper takes domestic Internet TV technology development as thebasis, through the analysis of the key technology of Internet TV, try to designthe feasible OTT TV service plantform. On the other hand, through themarket survey, this paper researches market of OTT TV and finds out asuitable business model.This paper will be mainly through the technical level, make Internet TVtechnology and service platform construction, and with analysis of businessmodel, to explore the development path of Internet TV, the Internet andtelevision development more smoothly, make operation enterprise, users getmaterial benefit.