The Characteristic Research On The Report Of The "Information Daily Running Errands News"

Along with the rapid development of new media technology such as network, newspaperindustry is in a turning point of life and death. The core of the media competition isinformation processing and production, in other words, that is, if under the background ofnew era, a new pattern of the spread of newspaper can still provide the information that meetthe demand of mass, the newspaper industry still will not be abandoned, still can have aseat in various complex transmission chain.So facing the spread of such diverse, pluralistic, diverse landscape and public opinion, inthe face of the new media era of instant, three-dimensional, comprehensive tools and meansof transmission, the spread of newspapers as a traditional mainstream media should be how toscoop out and adaptation, corresponding, how to speak, power, development, is a before weneed to solve and the problem need to be put into action.Chinese journalism awards2013textcolumn first prize winner "run errands news" to cause the attention of the author, the newsservice class columns combined news and services, consciously bear the social responsibilityof the media, brand effect is deeply rooted in the hearts of the people. Through the case study,this article selects the analysis of its characteristics, hope to inspire other metropolitannewspapers.This article is divided into four parts, the first part narrates the selected topic backgroundand research purpose, on the existing related research literature review, and illustrates theresearch method, the second part of the running errands news columns are reviewed,including the creation background, the basic column and column, the third part of the columnreport characteristic has carried on the thorough analysis, separately from the columnplanning, subject characteristics, reports business and brand building four Angle wasdiscussed, the fourth part is through the analysis of the above content, extract the success ofthe journal running errands news and its revelation for the news service class column.