Research Of "Job Finding" TV Reality Show Under The Multidimensional Discourse Theory

This study start from the theory of discourse, assuming the exist of themultidimensional discourse structure in TV programs.Which are power discourse, elitediscourse, consumer discourse and public discourse. Starting from this assumption, thisstudy begin content analysis to the TV program belong to you,finding that there existpower discourse, the consumer discourse,popular discourse and elite discourse in theprogram. Power discourse is the key structure of the program, the elite discourse hasprime statue,and has "trial" to the public discourse according to its own standard, in orderto be recognized, the public discourse has to accept the standard of elite discourse, throughthis way, two discourse reach common recognization and the new elite are borned. Thefollowing effects analysis found that power discourse has limited effects, the consumerdiscourse partly reached its goal, so the research has conclusion that there exist of two"digestion" phenomenon, that is the digestion of reality of social relations to powerdiscourse, and the digestion of serious subject to consumer discourse. To audience,although accept elite discourse value standards, they also keep solid recognization tospecific issues. Meanwhile, the audience also keep highly serious attention to thequestion of " finding job" problems in reality, they did not be affected by the entertainingvirtue of the program. Through study, this program is assumed to be successful.