Breakthroughs Of Provincincal Terrestrial Channels Through Analysis Of Citizen Journalisim

Thirty years of reform and opening up, with the TV industry reform tide occurschanges the world upside down. And with the press of CCTV, provincial TV, and cityTV station, in numerous national channel, non star provincial terrestrial channelssituation is not optimistic. In a long time, because ignore of theory and industrydecision-makers, it strives for the survival in the crevice. And since the citizen newsbegan to prevail, close to the livelihood of the people, citizen news quickly became thefocus of the provincial terrestrial channels competition.Citizen news columns is not only the political democratization, the media market,spread the age of products, but also the local news media to seek a breakthrough andimportant measure of self discovery in the fierce competition in the market. How todevelop good news, constantly breakthrough from the column orientation, content,forms, advertising, brand management, is the key to decide the survival of Provincialterrestrial channels.This paper aims to find the break through the course of provincial terrestrialchannels from analysis the citizen news, and select the synthetically channel of HubeiTV station "news360"(the original "the first time") program as a case study, analyze itscolumn setting, layout and other aspects, in order to explore the breakthrough directionof provincial terrestrial channels of citizen journalism program development.