Breakthrough Of The Newspaprer In The New Media Environment

In2012, the number of newspapers have revised the wave of a new round of revision. This is a reflection of the Metropolis in the new media environment to catch up, they are hoping to tap the value of the newspaper itself, complete self-transformation and upgrading, changing the pattern of the traditional newspaper industry. Yunnan City Times was launched on November18,2011heavy revision, June6,2012, with the revision of the optimization and upgrading again."City Times" The revision of proposed new main stream influence" strategy, and take the reposiioning, new heterogeneous layout, the overall brand sublimation tactical layout, promote the transformation and upgrading. The revision of the "City Times" has achieved initial results, the new mainstream influence on the rise, the increase in advertising revenue and for the year2012most advertising value of the spread Metropolis winning.In this paper,"City Times" revision upgrade for the study, a detailed analysis of the revision to upgrade the background, revision to upgrade the strategic plan revision to upgrade the tactical layout, the revised problems with the value of the road and sort out the transformation of the Chinese newspaper and proposed the development of the future,"City Times" The proposed five aspects. This paper not only explores the "City Times" How to revision, also explores the rationale behind the support of its revision. Finally, the paper reviews the Chinese newspapers in the face of new media exploration, and in accordance with the specific circumstances of the "City Times", the "three-step" strategy.