A Research On Regulation Strategies To Network Public Opinions Of The University

With the rapid development of internet technology in the global scope, thenetwork media gradually has become the new essential media in the life, whichreplaced the traditional media like newspapers, radio, television and other media.It is the distribution center, where various social thought and opinions mutuallycollide and exchange, the amplifier of social focus problem, and the convenientplatform for students to express themselves and participate in society. Accordingto the investigation of authoritative organization, the network has become thepreferred medium for college teachers and students to obtain and disseminateinformation. More and more college students express their views and discusstheir concern topic through the school and external website. These hot spots oftenhave a strong reaction in colleges as well as the society. With the rapid formationand development of college network public opinion, the regulation of the networkpublic opinion has become a new field of college Ideological and politicaleducation and the management department of college students that should not beunderestimated. Therefore, it is great significance to maintain the stable,harmonious campus culture environment, that how to advantageously to grasp theinitiative of the network ideological and political education, accurately grasp thestatus, content and features of the college network public opinion and proposepractical regulation policies.Based on the above thinking, the management work of college students asthe fundamental starting point, this paper presented the network public opinionregulation strategies effectively, that consolidated the research of domestic andforeign scholars on the college network public opinion and combined with theprinciple and method of ideological and political education. The article is dividedinto four parts: the first part briefly describe three aspects including the origin ofthe problem, the domestic and foreign research present situation, researchpurpose and method of the topic researched; The second part summarize theconcept, characteristics and effect of the network public opinion through theanalysis of existing literature; The third part sketch the problems on collegenetwork public opinion management in China through the investigation anddescription of the present situation on college network public opinion by meansof questionnaire and analysis, and also combined with the first part and thesecond part, In view of the existing problems, the fourth part p ut forward theprinciple, content and method of college network public opinion regulation.