A Probe Into The Spread Effectiveness Of Ideological And Political Education Through The We Chat Public Numbers In Colleges And Universities

With the characteristics of "big data","Internet +" etc,the information age is coming.It brings challenges to the ideological and political education,but also opportunities.We Chat public platform of University is one of the main functional part of We Chat,which has already had a considerable amount of attentions.On the basis of the concept of ideological and political education and communication,this paper puts forward the validity of the spread effectiveness of ideological and political education through the We Chat public numbers in colleges and universities,and analyzes the practical significance of this effectiveness.The method used in this thesis is questionnaire survey.Taking Zhejiang University of Technology as an example,choosing the most influenced We Chat public numbers to analysis the data of reading,clicks ratio etc on the 100 contents information published recently.From the perspectives of gender,major,grade and party,this paper analyzes the status quo of the validity spread of the ideological and political education through the We Chat Public Numbers in colleges and universities.Based on the analysis of the current situation and the theories of Ideological and Political Education,Communication and Psychology and so on,from the perspective of the five basic elements of communication: communicators,information,media,environment and audience,this paper explores the effectiveness of the propaganda of the ideological and political education through the We Chat Public Numbers in colleges and universities.