Function Of Ideological And Political Education In The Network To Guide Public Opinion

Strengthen the position of network ideological and cultural construction, for the construction of socialist culture has been crunch time, ideological and political education of the correct guidance of public opinion on the network, is the consensus in the community, promote the harmonious society, the urgent task of building a harmonious society.This paper mainly through the network of public concern and talked about micro-blog, Post Bar, forums and other media platform to collect and collate public opinion data, which is concerned with the evaluation of social phenomena and problems, the network of public opinion in the powerful influence of hot events, criminal cases, public interest litigation events in the form, pay attention to the network of public opinion and situation, further analysis of the positive and negative aspects of these effects, find the guiding role of Ideological and political education can give play to the role of public opinion on the network from. On the one hand, the ideological and political education to mainstream-- the Internet media and communication network public opinion interaction, communication; promote the truth publicly, so that users correctly guide to ideological and Political Education Trust; on the other hand, the ideological and political education created conflicts in the process of network public opinion guiding in. Because of the network system is not perfect, there is no uniform management mode, embarrassing problem between necessity and free speech advocates and restrictions on freedom of expression has not been effectively resolved, there are different value orientation of the speech and the network public opinion, grassroots network public opinion authority of the mainstream media challenge; and, because of the network public opinion, freedom of expression and other characteristics, many citizens posting, with micro-blog and micro credit is due to meet, effect of emotional catharsis and conformity of the therefore, challenged the rational emotive expression of network public opinion on the Internet in the mainstream media, presents a challenge to the mainstream media organization spontaneously network public opinion;The network of public opinion is Internet users launched according to the opinions and has a tendency of expressing personal feelings and subjective, formation of network public opinion is the one thing that people on free expression induced resonance based on the perceptions of users, but it is precisely because of this point of view for the public recognition and acceptance, so it has a great influence and power, if guide the adverse or guide the direction is wrong, is not conducive to play the role of Ideological and political education and publicity of the mainstream media guide; the organization of the mainstream media publicity challenge; autonomy of network public opinion on the mainstream media challenge. Because of the network public opinion has a strong influence, therefore, the ideological and political education should use its influence spread positive energy.The ideological and political education in the problems encountered in the process of guiding network opinion: first, the ideological and political education must carry out its interaction and good communication between the mainstream media, the fact is open, transparent, strengthen the active guidance of public opinion on the network media; second, the ideological and political education should respect the interests of different groups demand, from the practical interests of their, and respect the different voices, encourage "contention of a hundred schools of thought" : Third, the ideological and political education in the guidance of public opinion on the network, should adhere to the bottom line, tolerate discrimination, and netizens to achieve equal dialogue; fourth, establish consultation mechanisms and network leader, to enhance the network public opinion control; targeted work, from the moral consciousness, interests, some criminal cases and corrupt aspects to improve the ideological and political education influence.