The Information Dissemination Mechanism In The Western Mass Incidents

With the in-depth development of communication technology, people graduallybecame aware of the role of information dissemination mechanism in the event of mass,the awareness of building a smooth and efficient information dissemination mechanismhas been enhanced. In recent years, the mass events occurred in western region of Chinahad a tremendous impact on the community, these mass events is cased due to thefailure of information dissemination mechanism. Behind the western mass events, itreflects a kind of different social phenomenon, and it reflects the value choice tendencyamong individuals, media and government departments in the tectonics public discoursespace.Mass events occurred in the west part of our country, if we can not form a positiveand effective information dissemination mechanism, it will inevitably lead to a varietyof social consequences that can not be predicted. Functional information is nottransparent and the traditional mass media is silence on accident,which make theoblivious of the incidental deteriorate into violence that rocked society.At the sametime,the networked information media is changing the lifestyle of our society, changingthe traditional role of public participation in social discussion.Thus,research onpropagation mechanism of group events in West, analyzing the various disseminationelements function in the group event, improving information dissemination mechanisms,is placed in front of States to crack.Based on the above realistic background, this chapter make the informationdissemination mechanism of western mass events as the main object of study,consulting literature and case, explore the occurrence and development process of thewestern group events. What is the problem of dissemination of information, what kindof close contact dose the dissemination of information with the western mass events,which has targeted to improve the propagation environment, improve the disseminationstrategy to effectively guide the dissemination of information in the western groupevents.The main content as follows: Firstly, analyzed the related concept and cause of thewestern mass events,and defined the relevant concepts. summed up the reason of the mass events occurred in western. Secondly, combined the basic theory of theCommunication Studies, expanded the analysis of the main body of the western groupevents, content, media and audience,Again,analyzed communication propagationmechanism based of Guizhou "6.28the Weng’an" and Shifang mass events,Fourth,analyzed the problems of the western mass incidents propagation mechanismand influencing factors.There are three main areas in the western mass incidentspropagation mechanism,and there are four major the propagation mechanismsinfluencing factors of western mass incidents,body of them were discussed. Finally, forthe problems in the group event propagation in the West, it has been put forward relatedccountermeasures from the building to the Government as the main medium for rumorcontrol mechanism, during the construction of the mechanism of supervision by publicopinion, the establishment of the Centre All Rights Reserved interactive mechanisms, aswell as build on rational guidance mechanism of the four aspects of the public response.