On The Correction And Development Of Our Contemporary Television Media Brand Design Concept

Since the1990s, the television media to enter a period of industrial management, and became one of the high-margin industry. Today, the television industry has entered a period of rapid growth, the television media brand competition in the market has entered the period. With the increasing of market competition, the television media is increasingly focused on building its brand visual image, the overall visual image of the brand packaging and brand culture as a channel, important weapon involved in the fierce competition in the market and effective means. Hunan Satellite TV, the radio and television industry, the construction of the the brand visual image recognition system, brand image, integrated, successful and establish their own personalized brand image, its channels including the overall visual image integration, the overall visual image and part of the integration of the visual image, the the visual image integration between each part, and each part of an internal image of the integration. Success stories can be seen from the Hunan Satellite TV, TV media each trunk and branch should be completely unified combined with superior resources to build all channels, to maximize the image of the personality of the brand and the advantages, in order to strengthen the audience for the brand recognition capability.At the same time, mankind has entered the era of the Experience Economy. The experience of the market base of the economy, is to meet the legitimate spiritual needs. In the era of economic globalization, brand competition is increasingly fierce, how to seize the attention of consumers, seize the emotions of consumers, and consumers form a common cultural identity, and to integrate into their daily lives, the brand visual shape important issue. Hunan TV under unified form its brand image recognition system will also be hidden in the integration of the hidden visual recognition in the surface, that channels both in the main image, or each individual part of the visual screen performance, unified highlight the "Happy Chinese" spiritual philosophy and personality style, visual picture of the entire television media can be unified to reflect the meaning and cultural connotation of their adhering to the "happy" with images showing the overall image of a happy spirit, This is the brand into the a deeper brand identity characteristics. At the same time, the visual image of the channel also unified embodies the humane care of the urgent needs of a modern crowd, commercials and a series of brand embodies the channel for the concerns of the audience needed for a variety of emotional appeal and psychological needs and satisfaction have.