Experience Economy Era, The Media Consumption Research

Human society, having through the products economy age, as well as service economy age, has entered into the age of experience economy, in which people pursue consumption filled with individuality and humanization, as well as self-satisfaction and realization of self-value. Having placed a profound impact on public media consumption behavior, It changes the concept of people's media consumption significantly. So how to satisfy the experience of movements in consumer demand under the media economy, for the rapidly developing media industry, is of strategic importance.In this paper, we have systematically analyzed psychology, demanding and the behavior of the media consumption, based on the study of experience economic impact on public consumption in its characters, process, as well as based on the results of psychological analysis of media consumption. Based on the above, we investigate the coping strategies on the media economy age. The points of this article are as follows. The first one, the acquisition of the information is the basis of media consumption awareness, while analysis as its core, as well as entertainments, information acquisition, accumulation information, being the three significant components of media consumption motivation. The consumption emotion is an important psychological factor of consumption on the experience economy era. The numbers of media consumption is expanding with an obvious rising trend, while the journalism, amusements and advertisements have performed distinctive features than that on previous ages. The construction of the media consumption demanding indicates features: the increasing proportion of emotion consumer demanding, individuation, initiative and experience emphasization of consumption process, which differs from that under other ages. The approach of media takes on kinds of characters, such as diversity, initiatives, comprehensive and digitalization. The media approach frequency increases obviously, coming with features of individuation and leisure consumption. The venues of media access are becoming more networking and virtualization. So the media managers should take corresponding measures to satisfy the fashionable consumption demanding, according to the features of media consumption in experienced economy era.