Study On Book Brand Of Hunan Province

Facing the intense competition, brands are more important than ever before in every industry. Brand competition in publishing industry has become white-hot. The publishing companies, such as Bertelsmann, Random House aborad, Commercial Press, Zhong Hua Book Company, Joint Publishing Company,they all have strong market competitiveness with their own brands. Recognizing the significance of the brand and exploreing ways to build brands play an important roles in the development of publishing industry and our country's cultural and economic. In this important period of Hunan Province to building a Strong Cultural Province, researching the publishing brand has great practical significance and long-term strategic significance.This paper has 6 chapters, the main component of it is publishing brand of Hunan Province.From the perspectives of system theory,it discusses the systemframe of publishing brand of Hunan.In first of this article, I define the brand, then combining the brand examples, discuss the practical significance and strong effect of it.After elaborating the essence of publishing brand, I think publishing brand can be divided into three categories, including book brand, publisher brand and company brand by content; individual brand, series brand corporation brand by level. In accordance with the macroscopic perspective,the paper also expounds the close relationship among the brand, company and industry.The focus of the paper is how to build a successful publishing brand of Hunan Province.Based on the advantages and disadvantages of publishing brand in Hunan Province, the new opportunities and new challenges that has to faced, constructing the publishing brand of Hunan is a long-term and complex systems engineering. According to systematology and the inner law of brand development, the work of building publishing brand has a long-term process,not once and for all. A well-established brand is not the end of this systems engineering, it requires extended effort. Companies have to explore in such aspects as consciousness, design, quality, marketing, management, innovation, in order to build a successful brand.All these aspects must coordinate with each other.Otherwise,the company even the industry will be nfluenced.After the mature of local publishing brand, it is necessary for companies to let the brands been global. The great quantity of resources and excellent books in Hunan Province can be introduced to the world by the publishing brand.Viewing the building of publishing brand as a systematic project is an effective way to help the Hunan publishing industry to walk to lasting prosperity and extend the tradional culture.