Media Under The Fusion Of TV News Program

New technology revolution will bring new media forms and the corresponding. Inmodern computer network technology, digital multimedia and mobile informationtechnology rapid development today, the network media integration, transmission, andreceiving terminal in various platforms, and constitute the media development in thenew situation. Although the emergence of new media is bound to bring pressure ontraditional media, especially for the traditional monopoly of television media impact isenormous, but it is undeniable that the emergence of new media and traditional mediaprovides transition opportunities. The media integration environment, the traditional TVmedia can also be used in the support of new technology to new media, but the newmedia can also absorb the advantages of traditional TV media, so as to drive the wholeindustry resource integration. This paper selects the media convergence of televisionnews column development as an example, study of TV news program in the road of thedevelopment of media convergence.This thesis is divided into five parts. The first chapter is the introduction,elaborated the research academic value and significance, domestic and internationalrelated research situation, the research method and research purposes as well as thesource of subject and technology route. The second chapter is the media fusion relatedconcept explanation, including the media fusion concept, mode and characteristics ofthe analysis and integration of media development important factor analysis. The thirdchapter describes the media convergence on the TV news program, mainly divided intotwo parts, the first part elaborated the medium under the integration of television newscolumn mode of development, including the " online " business model, television andtelevision media has become the site content provider; the second part of the mediaconvergence on the television the influence of news columns, including thecommunication platform, the audience market and management mode of. The fourthchapter elaborated sections of TV news program in the medium under the integration of development, including the television news column in the medium under the fusiondevelopment dilemma. The last is the conclusion.