Study On Vocational Education News Reports In China

As an important part of modern national education system, vocational education bears many responsibilities, such as improving national quality, taking the disadvantage of huge population pressure into advantage, and building a harmonious society. In the background of the current country industry, vigorously developing the vocational education means a lot. However, compared with the basic education and higher education, news reports of vocational education are naturally or half unconsciously "marginalized". It becomes unpopular. We should pay more attention to it.The functions of vocational education news are transferring information, promoting development and meeting students and teachers’needs as well as education news. China Youth Daily is the only central newspaper with vocational education version. It explored vocational education news report mode very early. At the same time, it is also committed to host the forum of national vocational education development, Joint meeting of the vocational college propaganda minister, the news media and higher vocational education forum and other activities. China Youth Daily has the high media credibility in vocational education. We can see that the investment on the vocational education of China Youth Daily is considerable. It also made great social and economic benefits. Studying it could summarize feasible mode of current vocational education news.This article chooses vocational education news weekly and yearly National Vocational College Skills Competition special which both are published by China Youth Daily for sample. It mainly uses the frame theory to study the news text on vocational education news reports, containing of quantitative analysis and qualitative analysis. Therefore it could sum up the principles and direction, content and orientation, news and words. It uses SWOT theory to study the special from media business side. It also points out the advantages, disadvantages, opportunities and threats we would face in news planning, so that it can provide reference for other media to make related news planning.The results of this study could influence or guide vocational reports of other media. Therefore the vocational education reports eventually become popular. We hope the media, vocational colleges, government, and whole society get together to form a cohesive force, and jointly explore new mode of reports for healthy development of vocational education.