The Research And Application Of Insurance Company Integrated Management Performance Review System

Faced with fast growing insurance premium and exceptionally competitive market environment, insurance companies including the subject company have realized that human talents is the most importance corporate resource. Human talents as a resource are particularly valuable given the uniqueness of insurance companies’ operational activities and the complexity of their operational environment. The competition with insurance companies has in face become the competition of managing human talents and resources. In turn, performance review has also taken the stage as core of human resources management. Performance review requires the establishment of an effective performance review system on the basis of pre-specified goals and standards. The system should be designed to assess and evaluate the work performance of employees of all rankings and positions and aims to provide reviews that employees are encouraged with and that could help the company maximize employee potential. The positivity of performance review is evident; however, negativity can also arise if performance review is built with differences in corporate characteristics.The performance review system discussed by the author is being developed for Qingdao Branch of China Pacific Insurance Company (CPIC). After rigorous analysis and thorough investigation, the author found that the current system is becoming insufficient in managing human resources and providing fair performance reviews for the following three reasons:1. The review method employed by the current system is unitary. The method overly assesses common characteristics of employees while fails to address adequate distinguished factors in individual performances;2. The current system’s design lacks scientific foundation and thus cannot fairly quantify performance; and3.The system only takes into consideration limited number of reviews, resulting in review bias from human bias. Therefore, a new system needs to be designed so that characteristics of a particular company are adopted in the development of the system and the new system should be able to be used to fairly evaluate work performance and effectively reward good performers and penalize bad performers.More specifically, in this article I first present the importance of employee performance review for insurance companies, analyze the issues in the process of CPCI performance review and evaluation, and discuss solutions to resolve the issues. I then offer my detailed opinions on how the new performance review system ought to be designed according to the characteristics of the CPIC Qingdao Branch and how this system should account for differences in positions, job functions, responsibilities assumed, etc. In essence, I promote a system that provides timely and accurate feedback and awards accordingly.The new system is developed on the platform of Microsoft Visual Studio.net using C#as the programming language. The back-end system employs SQL Server2008as the database management system. This article is written following the logic of program flows and system development. Therefore, a detailed description of development processes is introduced, including process definitions, demand analysis, backbone design, system component design and implementation. This system is introduced to the market in the end of2012, but has already played an increasingly important role in helping insurance companies manage human resources and obtain more accurate performance reviews.