| With the development of society, the progress of network technology, as tools of network to build a public space, microblogging has a pivotal role in the integration of media. The year of2010is regarded as the first year of microblogging, microblogging, quickly became popular in millions of households since its birth. The media of television first reported events with microblogging, and make microblogging become another important platform for marketing and promotion of the major media. Major media reporting news with microblogging to improve and expand the reported content, innovative the form of reported.The prosperity of the network promote the development of mass communication, and also promote the hot microblogging, speech, the audience through the microblogging involved in the production of mass communication media products. The subjective consciousness gradually increases the participation and greatly enhanced the interaction. Television news programs began integrates with micro-blog, and try to get the audience to participate in dissemination activities. Integration of microblogging and television news programs will also develop in mass media and what impact television news programs.What errors in the process of grafting microblogging. Integration of the path of sustainable development, this thinking and analysis problems are what we want to research on this paper.The paper reviews Chinese TV News and microblogging reported innovations and improvements in the level of communication, business, technology, channels and other microblogging communication channels on the television news programs and publicity the concept of innovation is highlighted in the year of2011. The microblogging make the intimate interaction of the audience and television media, network-oriented language become an intimate means of communication, the interactive features of the instant of time. The microblogging has become another important platform and means to extend the content of television news programs. A lot of media agenda-setting use of microblogging, and expand the content of propaganda efforts at the same time promote their brand, and creating innovative brand influence.The article describes the linkage between microblogging and television news reported the necessity and feasibility analysis. Microblogging and television news reports more fullness, and three-dimensional television news programs. Microblogging is not only a new approach for the development of television news programs, and also allows the audience to participate through a new channel to the news programs in the TV screen. Microblogging integration of linkage reported in three stages and three stages of functional analysis of television news programs on the one hand to provide first-hand the freshest news clues information microblogging for the TV news media on the other hand and the emergence of microblogging to the TV The news media provide a promotional platform to expand its outreach and channels, which resulting in the butterfly effect, achieve good dissemination of results.Finally, to the linkage for microblogging and television news reports development trends, a series of feasibility of the proposal to address shortcomings in the construction of public space of information security, the establishment of a fair, reasonable, and fair system of supervision by public opinion. the integration of television news programs can better interact with the audience with microblogging channel, microblogging and television news programs to extend the program in the form of show, rich, and increased the content, and promote the development of cross-media integration. |
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