Research On The Development Status Of Real Estate Media In Jiangxi Province

Since housing reform in1998, China’s real estate industry has developed rapidly. At the same time, various types of real estate media emerge as the age requires in china. Real estate magazines and newspapers, real estate information websites and real estate radio and television programs emerge in an endless stream, becoming an important information communication bridge between real estate industry and audiences, and they are playing an irreplaceable role.Jiangxi province’s real estate industry has developed rapidly for more than a decade, but the overall level is still relatively backward. During this period, the real estate media have made great progress, but still faces many problems. This is not conducive to the development of the media itself, but also not conducive to the healthy development of the real estate industry in Jiangxi province.This paper firstly reviews the rise and development of China’s real estate media in the way of literature analysis, providing external background for the study of the development of Jiangxi real estate media; secondly, this paper introduces the development process of the real estate media in Jiangxi over the years and the present situation of the sort in detail; then it takes "Jiangnan Metropolis Daily" as a case study to demonstrate the real issue;at the last, this paper summarizes the problems of Jiangxi Province’s real estate media existing in the aspects of Media operation, human resources, writing and editing business, real estate reports and other issues; otherwise, this paper puts forward a number of suggestions, such as differentiation of localization, absorbing and cultivation of talents, paying attention to writing and editing business, ensuring coverage quality and so on, in order to promote the healthy development of Jiangxi real estate media.