Study On The Visual Design Of TV Entertainment Program

Along with more and more various shows are filling with television screens, thecompetion of the TV entertainment program becomes increasingly fierce. Because the publicaesthetic puts forward rigorous requirements, a good gear various shows will not only have agood content as support, but also the visual aesthetic is an important factors. The mainpurpose of TV entertainment program is to entertain the public that they can relax, however,because of the drastic competition of TV entertainment program leads to the program screen,animation, set design presents be too fancy and gorgeous.This thesis is based on the analysis of a variety show visual aesthetic desigcharacteristicsand a variety of visual elements (scenes, lighting, etc.), combined with the visual habits of thepublic, so that the variety show visual design concept further Interpretation and analysis, andby the status quo of the existing variety show cases and questionnaire analysis, variety showsthe practical problems, analyze the reasons for the formation problems and solutions, from thepoint of view of visual design to explore the variety television programs how to moeffectivelyand more reasonable to convey the effect。The article is divided into four parts. The first part introduces the background papers,research status, the purpose of the study, the research process may encounter problems andthe solution to the problem; second part of the analysis from the vertical angle of the visualelements and visual areas of the variety show and analysis from the visual design of internalfactors and external factors, a brief introduction of various design elements and in-depthdiscussion of the design method and should pay attention to the problem of visual designelements; The third part analyzes the visual characteristics of the variety show, visualrequirements, on the basis of the TV Aesthetics and Communication visual requirements ofthe TV variety show, pointed out that the TV variety show widespread problem, and can beapplied recommendations for the visual design of the variety show; the fourth part of thequestionnaire, and The questionnaire concluded a detailed analysis; last part of the paperconcludes. Papers from the purpose and significance of the departure, the use of theory withpractice, the layers of in-depth analysis of the topic to explore study.