| Modern society is in a well-developed information network era, a wide variety oftypes of electronics, mobile phones as an important communication tool, has been usedfor more and more people. In the business units, mobile communications convenient,fast and low cost characteristics, and gradually become the main form of exchange ofinformation. One of the SMS as an important means of information exchange, began toappear in the arena of corporate marketing activities, the SMS exchanges also have aconvenient, fast and low investment advantage, has become an important part ofmarketing activities. Phone is known as the "Fifth Media", its efficiency andconvenience is respected by the majority of users, also echoes the traditional media, so awide range of user groups. Therefore, enterprises in advertising, paid special attention tothe use of mobile phone marketing system, the spread advantage should not beoverlooked.This thesis starts from the information exchange needs of mobile phone users.Considerating these needs, we take the way of software introduction, such as JAVA andInternet programming language, ORALCE database IDEA and so on. Based on theadvantages of phone, we provide customers with targeted marketing services. Commonforms include WAP, MMS, SMS. In addition, in order to ensure better quality of service,we will remind users of some helpful information, like number of points and prepaidbalance. With full use of information technology, we will surely our advandages ofmarketing system advantages in market economy.Marketing system as an important component of the mobile company, include anumber of significant modules. They are mass control, group settings, data summary,system management, accounts and personal information, background operation and soon.The functions of these parts relate to most areas, including mass task set, groupinformation enterance, forbiddance, etc. To perfect the marketing system, the enterpriseis supposed to create a multi-purpose bulk. |
