Mass One, To One Marketing, Design And Implementation Of Optimization Software

One-to-One marketing is the strategic kernel of analytical CRM (Customer Relation Management) . But most CRM software in the world can not deal with One-to-One marketing optimization problem and have not the capability of obtaining the best sale schema to help the corporations get maximum profit. The analytic and decision-making level of them is very poor. So it is very important to develop software that can solve One-to-One marketing optimization problem quickly and accurately.In this paper, a kind of application software called WHCRM is developed to deal with One-to-One optimization problem. The main framework of WHCRM is firstly established based on the Data-Diagram after analyzing the feasibility of One-to-One optimization software from theory and technology. Secondly, according to the relational database normalization theory, the One-to-One marketing database is designed to provide data support to the soft by using some database optimization techniques. In the end, following modularization programmer principle, WHCRM implements marketing management, auto modeling and optimization computer function, etc. For improving the performance of application, a few soft programming techniques such as dynamic linking library, multithread, data accessing interface, memory pool and so on are applied.In order to evaluate the actual performance for large scale One-to-One marketing optimization problem, WHCRM is test with GLPK (GNU Linear Programming Kit), which is a popular optimization software package. The test result shows that WHCRM is more superior to GLPK in the respect of both computing time and memory consumption. The fast and precise LPMDP (Linear Program Algorithm based on Minimum Degree Permutation) algorithm used in WHCRM achieves international advanced level.