Stickers' Communication And Marketing Study In The Mass Culture Sight

In the current network age,the convenience and flexibility of the new media not only change the way of information dissemination,but also affect people's daily communication.With the help of new media,the stickers have become a type of media and a tool for people to spread information because of its entertainment and convenience.The spread of stickers has formed an interesting cultural phenomenon and also changed the whole context of the network.Through the communication of the expression package,people's communication are promoted,communication and marketing activities are also become popular because of stickers' development and abundant.But in other affects,the stickers also have inevitable adverse effects.This paper mainly discusses two aspects of the communication and marketing study of stickers in the sight of mass culture,which are divided into five chapters.The first chapter is the introduction.It summarizes the research background,significance and methods of this paper mainly.Through combing the relevant literature and academic monograph,we can form the theoretical basis of the article.On this basis,we conclude that the form and keynote of the subject.The second chapter is an overview of the mass culture and the stickers.Through the introduction and summary of the concept of mass culture and stickers itself,the characteristics and development rules of the two are summed up.It shows that the two cultures complement each other and interact with each other.From the perspective of communication and sociology,the relationship between the mass culture and the stickers is analyzed.In the perspective of mass culture,stickers are the subculture which have the characteristics of it.But at the same time,the mass culture form an unique sub-culture of communication through stickers.Stickers can reflect the characteristics and status of mass culture.Through the study of the stickers,we can understand the mass culture from the other side,and provide the possibility of another direction for the study of mass culture.The third chapter is the research and theoretical analysis of the communication of the stickers.Through the study of communication and semiotics theory,such as the use and satisfaction research,the dramaturgical theory and the symbolic interactionism,we find out the advantages in stickers platform,its' fits to the public psychology,its entertainment,convenience and the advantages of transmission in the era of image reading.And I enrich these theoretical researches by enumerating the application cases of stickers in real life.The fourth chapter is the entertainment marketing research of the stickers.Stickers,as a form of entertainment media,has been excavated commercial value by stars,TV shows,entertainment programs and even brands,and entertainment marketing has been done.The entertainment marketing strategies of the stickers are rich in form and content innovation.Through the use of thenew media to achieve the goal of full interaction with the target audience,it has added new vitality to the marketing techniques of the new media era.The fifth chapter is to sum up the problems and solutions in the communication of the stickers.As the media literacy of the people on the network is uneven and the relevant departments are not enough to supervise the release of the content,while spreading the entertainment effect,the stickers also spread some bad information For these problems,we should think and solve the problem from two aspects which are the communicators and the supervisors.