Off-line Marketing Of Internet Novel

Off-line marketing is opposable to On-line marketing. Namely, with authority of the copyright, transfers occurring resources into renovated resources from internet to deferent mass media, and then carries out a secondary marketing, in order to increase the occurring resources accessory value. Off-line marketing of internet novel is especially of product development of internet novel in deferent mass media.Introductory chapter explains the distinctions and relations between Off-line marketing and On-line marketing, introduces the study front of Off-line marketing of internet novel in academic circles, and propounds the writing thoughts that complying the disparate angles of communication theories, marketing and literature to study and debate the issue in consume culture visual field of communications industry.The first chapter reviews the production, development and fortune trends about Off-line marketing of internet novel. In five years, Off-line marketing of internet novel experiences the subdivision, ebb and flow of objective audience from 70's urban elites to 80's forward apples. While learning by overseas Off-line marketing of internet novel, industrial circles start it clearly that making use of disparate marketing to form popular culture more and more.The second chapter centralized explores the causing motion behind these development trends, namely deferent audience requirement and product compensation. For 70's, the most badly in need of culture consumption just like fashion magazines, which constructing incomplete distortion in outer living content and extreme simulation in inner mental state, in order to make them obtain the pleasure of playing reality. For 80's, the favorite culture consumption just like living classic, which offering deserving life style and language feature, in order to make them finish practical perplexity and feel freedom and success.