Design And Implementation Of Opt-in Marketing Email Platform

Permission-based E-mail marketing is a way to exchange information with recipients.It's an online marketing method that sends valuable information to recipients by e-mail with precondition of prior permission from them.This paper systematically expounds the marketing value of the licensed e-mail marketing to the domestic enterprises,development of core function points of the whole system and complete function test and application of the whole system.Permission-based E-mail marketing system is a set of system to manage user data,edit mail content,deliver,statistics and analysis,and unsubscribe from recipients.The system is based on the B/S structure,running according to the current popular Software-as-a-service mode.Companies do not need to buy any hardware,software,IP resources,computer facilities or bandwidth.They can directly use the system through Internet.Corporate data is all stored in cloud,Data management and e-mail marketing can be operated by login independent account.The front end of the system uses the current popular LAMP(Linux+Apache+Mysq l+Php)model to setup a powerful Web application platform.The mail delivery end fin ishes the mail delivery work based on an open source e-mail systemThat's the entire system architecture.The system makes the marketing of enterprises much simpler.It improves the management of enterprise marketing data,makes it more efficient.IT solves the problem that the volume of e-mail delivery is high while the concurrent capacity is not sufficient.,According to the statistics analysis of recipients' behavior,it helps the enterprises to understand the recipients' habits more accurately,and makes the marketing after that better.