Design And Realization Of Archives Management Information System Of Power Marketing Customer

How the new situation of power supply enterprises to improve enterprisecompetitiveness and economic benefits, to show a good image, improve customerservice level, do a good job of marketing is the only way which must be passed. How toconduct effective management and utilization for mass marketing customer files, canimprove the marketing management level and service level of power supply enterprise.To achieve this goal can be achieved through the enterprise information work.In this paper, from the actual situation of power supply enterprise, and proposedthe implementation way of design scheme of power marketing customer archivemanagement information system and technology, in order to Sichuan city powercompany as the research object and the data source, analyzes the marketing of customerdata of pure manual management, entity management more complex, distributed storage,data can not be effective use, efficiency is low, did not set up a marketing customerarchive information management system of unified management. Starting from theactual work needs marketing customer file management, building marketing customerfile management system of municipal power supply enterprises, provides from theestablishment of marketing archives database, develop marketing customer filemanagement rules, norms marketing customer records management process, standardizemarketing customer files using a series of method. According to the marketing customerfile management, establish a service oriented architecture (SOA) marketing customerfile management information system for centralized management. Design of thebrowser/server (B\/S) structure based on the centralized management of marketingcustomer file management information system, based on set, collection, compilation ofarchives management, development and utilization, query using, borrow managementmodule to achieve the specific needs analysis and functional design, realizes on-linestandard operating marketing customer file management, improve the and the efficiencyof marketing customer file management, query function can let the staff involved inmarketing customer records management work through the whole online, employeescan also through the information system query marketing customer data, and provide the final customer online query provides original data and technical staff support forlater.In this paper, the functional requirements of the overall system, through acomprehensive analysis of the marketing customer file management system servicecapability, technology, business management processes, database design, also from thesystemic functional perspective as the basis set, collection, data management, queryprocessing, development and utilization of loan management, introduces the design andimplementation of information system. Through the functional test system and theactual operation, basically reached the expected target.