Mobile Phone Advertising Directional Distribution System Design And Implementation

In the process of achieving the Enterprise Informationalization, the enterprises needthe lowest cost, risk management methods and products to guarantee that it has fullycompetence compared with others in the market. In this sense, the mobile marketingstrategy of “interaction management” is the best choice for Chinese enterprises torealize the informationalization. Because it reflects better about Enterprises governancethinking, with high efficiency, low risk. Meanwhile, with the China mobilecommunication technology and Internet technology mature, and the cell phone andshort messages have used in the daily life and work. The short message service of cellphone can make the most users access information timely. The "interactionmanagement" ideas can be implemented by using cell phone short messages.With the gradual increase of the penetration rate of mobile phone users in China, thevalue of the mobile phone as a new media also becoming increasingly apparent. MobileMedia has the incomparable advantage of other media, such as coverage of populationis the most widely spread of relatively low-cost, people can most easily fragmented timeuse, and can very quickly disseminate information. As the3G era is approaching, theform of a variety of multimedia will be fully reflected in the phone, which will giveadvertisers more space to play. Mobile advertising (Mobile telephone advertising) isdefined as: payment information, designed to spread via removable media informationthrough these commercial impact by pass those attitudes, intentions and behavior.Mobile advertising is actually an interactive online advertising, it is carried by themobile communication network, has all the characteristics of the network media, morethan the Internet at the same time the advantage, because mobility enables users toreceive information anywhere, anytime.The Bookshop Mobile Marketing System is extential from the traditional customerresources management information system. It maintains the basic customer informationresources management function pluses the Mobile Marketing module, which realizesthe Mobile Marketing basic purpose initially.The thesis focus on how to achieve the Bookshop Mobile Marketing System based on B/S structure, including the publication of advertisements phone system feasibilityanalysis, requirements analysis, functional module design and analysis, database design,the specific mechanisms to achieve and system testing. And it describes the author’ideas about the mobile marketing strategy of “interaction management” in the future andconcludes some technology problems in the process of development. Finally, the futurefunctions and works of Bookshop Mobile Marketing System are discussed.