Advertising Media And Customer Management System

In the age of customer individualization, new marketing concepts and selling models are emerging increasingly, the cooperation between Media Customer Management Systems and precise marketing reflects the fact that the Customer Management is adapting to the change of marketing on demand, while helping companies to work on the segmentation of niche market. For only then will the company continuously increase market share and enhance market position.Management Optimization depends on the generation of innovative ideas. Software technologies are exactly the invention which materialized these innovative ideas. However, at present, most domestic advertisement companies are in a disordered and extensive operating phase, having many internal problem exist, which restrained the expansion of the company scale, lead to defects in customer service and reduced excess in company profit, etc. Simultaneously, this phenomenon also demonstrated that most outdoor media and advertisement companies are at a low-informatization level because of the absence of a series of mature and advanced software platform which applies to the industrial characteristics.The purpose of this research project is to explore the internal pattern of media resource management and customerized marketing in advertisement companies, while adopting the supervision of informatizational means, to investigate the forms and significance of software technologies in advertisement industry.