| In the modern information society, the development of the Internet is graduallychanging people’s mode of thinking, value orientation and behavior, languageecological also in changing. Popular network language as an important form oflanguage which derivate under the action of the Internet media has increasinglyshown its vigorous vitality and the prominent; Popular network language e as anetwork in the media is an important category, also has caused more and more andwidespread attention.This paper, from the perspective of sociology spread, using literature research,text analysis and synthesis theory method, respectively from the media, main bodyand social environment to analysis the generation of popular network language drivers.First of all, the language of development and the carrier and spreading technology isclosely linked, the progress of science and technology are affecting human civilizationprocess in different degrees, but also promote the development of the language. Afterentering the network era, electronic, digital, multimedia network technologyinevitably leads to the generation of popular network language and prosperity, so, wecan explore the generation of popular network language drivers from "control",transmission mode, interpersonal interaction model, and network media andtraditional media interaction, etc under the network media environment.Next,"saidthe mind", language of all reflection, age, occupation, personality characteristics andpsychological state may directly affect people’s way of speaking, and express thevalues and psychology of main body,therefore, to study motivation of the generationis inseparable from analysis of the basic composition of the subject and thepsychology. Finally, language is a social production, is the objective world in thereflection of the subjective world, with social. The popular network language canreflect the influence and impetus for the social life which from social network. And atthe same time, the technical, economic, political, and the development of civilizationto the generation of popular network language also has an important affection, atsocial factor level to research the generation of popular network language has becomeinevitable.This research helps to grasp the rules of development and changes accurately ofthe popular network language, which spread from the sociological theory basis, andhelps to guide popular network language to standardization. |