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Popular Music Communication Based On The Upgrading Of Media Techniques

Posted on:2017-04-12Degree:MasterType:Thesis
Country:ChinaCandidate:Q LiuFull Text:PDF
GTID:2308330485966422Subject:Communication
Abstract/Summary:PDF Full Text Request
According to the different development stages of media techniques, this dissertation is about to explore the different modes of music communication. This study Analyses how music transformation through the radio. What’s more, in the mobile Internet environment, music communication tends to be shown the unique presentation. This dissertation aims at exploring the contradiction between the professional music and the democracy of techniques. The article is divided into five chapters, including the introduction part of the study that involved a review to define the concepts of music communication, and the relationships with music and mass culture.This dissertation mainly presents the significance of media techniques, especially focusing on how media techniques change human life. Relevant knowledge of the research background will be illustrated in the introduction part. The main body of this literature can be divided into the following three parts. Firstly, the routinizing of music spreading will be demonstrated on both views of the replica technique and the dispelling of ceremonial sense when appreciating music. After entering the mass-age, the music industry in China has been generated and gradually integrated with broadcasting which is regarded as one of the mass media. During this process, the presenters of music programs, appearing with the Charisma phenomenon, play a pivotal role in the communication of music.Secondly, with the spreading of the professionalization of broadcasting and the popularization of Internet, various media associations formed. The key feature of this phenomenon can be concluded as the conversion from real communities to virtual communities. For example, several lawn music parties held in a number of universities in Beijing, and the hosts interact with their audiences on a web forum named "XICI", which alters from the traditional concerts. In this case, the leaders of musical consultation alter. The hosts themselves become the music authorities to some extent. At this time, the variety of the broadcasting audience market and the advertising market comes into being. In the end, the influence of novel media technique to music will be concentrated on. Under the background of mobile Internet popularization, the rise of grass-root culture comes along with the decline of traditional music. As a result, cyber users prefer to appreciate the music they enjoy, giving birth to podcasts. Moreover, cyber users are developed into creators independently, in order to become the addressor of their talents.On the Internet, individuals are equal with grand institutions. But the music itself requires expertise? which conflicts with the democracy brought about by techniques. So it is a big issue we need to face the current.
Keywords/Search Tags:Popular music communication, Media technology, Broadcasting, New media
PDF Full Text Request
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