Research News Reported Its Own Brand Crisis

With the development of media technology, the total amount of newsinformation showed a geometric growth rate, the media competition is more intense,more and more media focus on grabbing the audience attention of news events.They prefer to choose the more provocative words and tone color, but "Authenticity"or "news media responsibility".A lot of news reports surface In pursuit of the truth of the news as the slogan,but in the pursuit of commercial interests, some media in the absence of deep. Basedon the investigation and research into interpret out of context, write some morecomprehensive reports and comments, which in a certain range degree, will misleadunaware of the truth of the masses, cause the error or one-sided public opinionspread.Especially in the independent brand crisis, from "the farmer orchard ofarsenic carcinogenic door" to "overlord" to have high rates of "the Guizhentangincident", many media people involved, to follow the trend of speculationphenomenon. Propagation behavior of the medium and in the role of the spread, notto seek the truth and Effective guide public opinion, at the same time, these reportsalso make these the brand value of enterprises suffer a disastrous decline, even toencounter the crowning calamity.At present, especially in the independent brand crisis coverage, the mediapeople rarely concern about the perspective of the world communicationenvironment, or the view of the position of the enterprise, resulting in news reportsand comments, put these on the survival difficult brands into more difficult situation,the enterprise and even the whole country sound and shape as to the overseasmedia speculation. Heat fade, perhaps these reports to the media and the public isjust a war of words, with these brands, but life unbearable weight. We hope thatfrom this A point of entry, triggering the media and the public thinking, arouse theirattention and protection for the independent brand, in the Similar events in thefuture occurs, everybody can think rationally and action, can be combined with themodern ball propagation environment Unicom, much attention to its social responsibility.