The Study On Travel Destinations Culture Image And Communication

At present, the tourism destination image has become a central area of tourist destination study. However In most studies of China, the tourism destination image is defined as destination for foreign propaganda and attracting tourists tourism brand image, based on such a define, a most discussion on tourism destination image focused on the image of the planning of promotional level. Though culture is the soul of tourism, there is still lack of the study of tourism destination image from the destination and cultural level research in academia. With the advent of the information society, the importance of communication has become increasingly prominent. As the basic content, culture runs through the entire communication process and a direct impact on the dissemination of results. This paper based on the cultural dimension, proposed the travel destinations’ culture image, and explore the cultural image of the tourist destination from a tourist point of view; from the destination point of the destination’s cultural image to argue the propagation mechanism. Moreover this paper also identify the coupling relationship to the measurement of the destination’s cultural image, and provided a measurements and measurement content. And then proposed a Communication processes Destination based on cultural image measurement method.In particular, this paper includes five parts:firstly is literature review, in this part of content, this paper has combed destination image at home and abroad and its dissemination of research. Secondly is to put forward the concept of the tourist destination cultural image, and has analyzed their constituents and characteristics of. From the perspective of tourists, make the representative cultural elements perceived as a tourist destination and cultural image. This paper has separately explored native cultural image, perception of the process of induction of the cultural image and the image of the composite culture. Thirdly, this study has based on Lasswell propagation model formed the concept of the cultural image destination’s spread. Make the representative cultural elements as the dissemination of content, to analysis the spread elements of the cultural image of the tourist destination. And explore the propagation mechanism of the tourist destination’s cultural image. Moreover, this study has summarizes the research of the tourism destination image measurement, and has argued the oupling between perception of the process and dissemination of the cultural image in tourist destination process. Ant then builded a tourism destination image measurement method based on the propagation process. Finally, made a empirical research and theory of self-validation from the case of Wuhan. This paper aims to strengthen the concern of culture and its dissemination in the destination image using the method of constructing tourist destination cultural image theory. To make China’s tourism destination image transmission jumped pure planning level, and extended to the process of image generation and its run process.