Research On The Independent College News Talents Cultivation In The Background Of Media Convergence

With the development of society, wide use of digital technology and internettechnology, and emergence of all kinds of new media forms which change dramatically,the "all media" era for media mergence has come. Media mergence brings great reformsto the whole media ecology. The original forms of media expand outward by breakingthrough their own boundaries respectively, all fields in the media industry chainconstantly merge resulting in the content mergence, terminal mergence or even businessmergence.The trend of media mergence makes a new change to the qualities and abilities ofmedia talent. Media mergence demand news talents not limit their practice on the reportand writing of the four traditional media, but forge themselves into a new talent whofocus on the merged media and hold diversified knowledge background, multi-mediaskills and diversified media literacy. Because of the new demand of media industry,news education is facing unprecedented opportunities and challenges. Our Journalismeducation must draw attention to the new changes of media industry serious, to cultivatediverse talents who adapt to the new trend. As an important branch of the higheducation in China, independent institute play an important role in enlarging the mediapersonnel. Under the new trend of media mergence, independent institute should graspthe opportunity of the era, base on its location, and explore the news personnel trainingthat meets the needs of the time.With consideration of the entire climate of the media mergence and the specificpractice of the independent institutes’ talent cultivation, the paper focuses on probingthe issue on the talent cultivation of the independent institute in China under the trend ofmedia mergence, and presents basic ideas of our independent institute talent training.Basing on the analysis on the problems of our independent institutes’ talent cultivationin the new environment, such as, the loose connection between their training objectivesand media environment, and the lack of mergence among curriculum systems, teacherswith cross-media experience as well as the practice platform of media mergence.etc, thispaper puts forward that China’s independent institute should set clear training objectives,restructure the reasonable curriculum system, optimize the teachers, and improve thepractice system, so that try to come up with measures which is suitable for the personneltraining mode for our dependence institutes under the current media mergence environment.