Study On Sinkiang Channel Of People Net

Sinkiang channel of people net operated in August9,2010formally, it was established by Sinkiang people’s daily branch and people net, a branch of people net company limited. At the beginning, Sinkiang channel of people net works as a market subject, takes part in the competition on network news in Sinkiang area.At first, this paper makes comprehensive analysis on Sinkiang channel of people net, from content,Page-Rank, news on special subjects,topics, spectator, human resources, operating management, in order to consider Sinkiang channel of people net from every angle.Secondly, SWOT analyzing method has been used to study the advantage, disadvantage, opportunities and challenges that from the in-and-out environment of the Sinkiang channel of people net. From the analysis result, the biggest advantage is that, the support from people.net and people’s daily, people net could adopt their brand power and influence, and lay solid foundations for later work. At the same time, the nature and work style of people net and people’s daily became as a hindrance of working as a market subject.Though people net have deep governmental background and work style, with its being listed, the premise as a market subject is inflexible. Therefore at the end of the paper, it puts forward a few comments and proposals on how to respect and take advantage of its market subject.