| Vocational education is an important part of national education. It shoulders t the socialresponsibilities of providing high-quality professional for the industry development. Countryattaches great importance to the development of vocational education in recent years. All kindsof vocational schools actively carry out teaching reforms to enhance the educational quality andto promote the development of industry. Among them, specialty construction is the core of thereform of vocational education. It is also an important measures to enhance competitiveness.Therefore, it has got the extensive concern of vocational schools.During the process of economic development, many industry transformations havehappened and industrial structure has changed, which leads to the change of employmentstructure. So new jobs appear and new requirements arises. The pharmaceutical industry iscurrently one of the fastest growing industry. In the process of economic development, thepharmaceutical industry has been from tradition to modernization and informatization. Manynew development forms have arises. The pharmaceutical electronic commerce is a new mode ofdevelopment momentum in recent years. With the transformation and upgrade of the industry,the enterprises have new requirements of medical personnel specifications. Career men by pastmedical class of secondary vocational schools have not well meet the new requirements.Especially in the field of pharmaceutical e-commerce pharmacies online rapidly develop, whichsharply need the relevant employees. The shortage of professional must restrict the developmentof industry. In a pharmaceutical school, therefore, the development of new majors must beactively carried out to meet the new demand for talents, so as to better play its social function.For this background, the writer analyzes the problems existing in the professional settings ofmedical pharmacy (formerly pharmaceutical marketing professional) through literature research,comparative analysis and case analysis in this paper, which puts forward that the secondaryvocational school should develop medical pharmaceutical e-commerce according to the demandof the industry.And the new views and opinions on specialty construction are put forward, too.In this paper, there are five parts: in the first part mainly this article’s research background,research significance and the literature research are elaborated; in the second part mainly the basic development principle of the secondary vocational pharmaceutical professional andtheoretical basis are elaborated;in the third part the current pharmaceutical industry developmentof talent demand are researched and through investigation the situation of secondary vocationalmedical specialties are elaborated, which expounds the necessity and feasibility of the newprofessional development; in the fourth part the current medical problems existing in thesecondary vocational school specialized construction and the solutions are discussed; in the fifthpart the basic idea of secondary vocational pharmaceutical e-commerce specialty constructionand the problems exsiting in the process of specialty construction are elaborated, mainlyincluding the talents training target, training mode, curriculum provision, teacher teamconstruction, talents evaluation mechanism and so on. |