To Improve Value-laden Capacity Of University Propaganda Work

Publicity is an important work in colleges and universities, and many of hisshoulders the responsibilities and functions, of which the most prominent is thefunction of the values of its load. This paper studies the theoretical values ofadvocacy work load, current situation, problems and put forward their own views.The importance of the values of the load is self-evident in the society, all classes willbe built on the ideology, the main purpose is to improve the ability of the ruling classitself. Currently Values college advocacy work load capacity is affected variousfactors, there has been no showing the best strength to face this stage various ideasinterwoven society, improving college students’ awareness of the value and develop aclear direction in life is very important.This paper is divided into four chapters, the first chapter is from the theoreticalpoint of view, values, values of the load, publicity these basic concepts, and analyzethe feasibility and use of propaganda carried out the superiority of the values of theload values of the load. Meanwhile the main form of proposed values of the load issupplemented ideological and political course, and use of campus culture valuesinfiltration.The second chapter is to analyze a few basic forms of advocacy work load ofuniversity values, indicating its role in the values of the load.The third chapter is mainly from the problems arising from the current values ofthe load analysis, clarify the status of these issues, and to analyze the causes. Pointedout the existence of the authenticity of each functional shelter, advocacy and contentas a means of detachment, as well as a new era of social trends such as the impact onthe values of respect colleges publicity value load current problems.The fourth chapter is mainly through their own opinion, thinking to solveproblems arising from the current reasons, respectively, from the construction of themedia, integration of resources, personnel training, attention to rule four points ofview, given solution ideas.The main innovation of this paper is a combination of journalism theory andideological and political theory from two universities based on the values of advocacywork load. Pointed out that the political class in teaching will cause a strong sense of questioning students. For this question the sense that if the instructor is not fullyelucidated which theoretical basis, will be upgraded to question the sense of notconvinced. Faced with this situation, we should work through advocacy tools andtechniques, subtle expression will enable students to accept the values to be built.News and analysis authenticity and values guide how the combination.