Influencing Factors Entrepreneurial Environment For College Students Venture Tendency

In recent years, domestic university students’ employment situation continuouslyserious, then from central to local governments at all levels are introduced many newpolicies to promote university students’ employment, among them very important one isto encourage university graduates start their own businesses. But, at the present stage,university students’ entrepreneurial intention level is low, the number of theentrepreneurial behavior and successful one is small in our country. And the low level ofentrepreneurial intention has become the primary obstacle for drive university students’entrepreneurship in our country. Combing the foreign and domestic scholars’ researchresults, we found that, foreign scholars’ has done a lot of research in entrepreneurialintention and related field. They constructed many theoretical models, including TheTheory of Planned Behavior(Ajzen,1991)and Entrepreneurial potential model(Krueger&Brazeal,1994), and depend on this basis they discussed the influencing factors of theentrepreneurial intention. But in the domestic, it is still a new field, related research ismainly focused on the relationship between entrepreneur’s personality trait and hisentrepreneurial intention. Therefore, based on the combing the foreign and domesticscholars’ research results, we select entrepreneurial environment as the influence factor,through the empirical research approach to discuss the relationship betweenentrepreneurial environment and university student’s entrepreneurial intention in ourcountry.Literature review show that, between entrepreneurial environment and universitystudents’ entrepreneurial intention has the positive correlation relationship.Based on this,we assume that the entrepreneurial environment can have a positive influence on one’sentrepreneurial intention. Through the comparative study, we select the variabledimensions which have been generally accepted and corresponding measurement scales.We adopt statistical analysis software SPSS to processing collected qualified datas,by using descriptive statistics analysis, correlation analysis and regression analysismethods. The analysis results show that, the hypothesis of entrepreneurshipenvironment has positive influence on university students’ entrepreneurial intention.