Evaluation Method Research On Resources Environment Of The Creative Industry In Changning District

With the promotion of creative industry on social economy benefit is remarkable day by day, in the face of cultural creative industry continues to expand the scale, industrial agglomeration effect is further enhanced in Changning District, closely related to the problems facing the development of creative industries.At present, the development of creative industries in Changning District mainly in the form of Creative Industry Park as the carrier, the gradual formation of a natural agglomeration and agglomeration development model of planning. Research Based on the home and abroad, through the summary and analysis of comprehensive index evaluation system of the state-level economic and Technological Development Zone, the evaluation system of the principle of index selection, index scores, the correlation between the index and the basic calculation, evaluation and further between the development zone and the creative industry regional development characteristics analysis, resource environment that two can be shared. The evaluation index and evaluation formula extracted from the Development Zone in the evaluation system to a certain extent, the current analysis and evaluation of the resources environment of Changning District creative industry, through the contrast test of actual data found that lack of evaluation indexes and evaluation formula with refined, creative industry development characteristics and Potter cluster theory that new indexes, follow-up and on the basis of the improved formula was improved, and real data test validity and correctness to verify the preliminary conclusion. The evaluation methods in perfection, the case study on resources and the environment of Changning District creative industry of transverse and longitudinal two ways, based on the evaluation results, also analyzed the correlation between the indexes and puts forward some constructive suggestions. In general, this paper research from the regional environmental indexes resource statistics, data analysis, the industry development and promote each other, agglomeration factors comparative perspective, the standard construction of the creative industry agglomeration as the theme, discusses the suitable resources and environment index evaluation mode of rapid development of creative industries.This research will provide an important data reference standard for the agglomeration of creative industry in the region’s geographical location, development mode, system etc. Taking Shanghai city of Changning District creative industry agglomeration based on the current situation, to the regional industrial area density, traffic, catering, real estate market proportion condition, the entertainment business, intermediary active index, ecological environment, the government and other indicators, studies a series of overall data information, then according to the analysis of the data correlation and distribution between at present, Changning District natural agglomeration of creative industry and creative industry park planning, after the evaluation of resources and environment of the data test, for the future development of the construction of decision-making to provide the necessary basis.