Tongren Hospital Development Strategy Of Kunming

Kunming Tongren Hospital, as the largest private hospital of the three generalhospitals in Yunnan Province, It Have advanced medical equipment and outstandingteam of experts,but Since its establishment3years ago, in the whole of Kunmingfamous degree not high; although the economic benefit is improved, but the amountof outpatient and hospital utilization rate is relatively low, many personnel andequipment idle, its productivity did not fully play out. Facing the increasingly fiercecompetition in the medical market, How to bigger and stronger, for socialresponsibility, become a technology, advanced equipment, full of trust of centenaryhospital, it is facing the problem. With the increase in the number of private hospitals,public hospital expansion and shareholding system reform, the whole medical marketcompetition will become increasingly fierce. In private hospitals, the whole operation,management system and public hospitals have the very big difference, publichospitals have the financial subsidies, subject to government administrativedepartments.Private hospitals are responsible for their own profits and losses, havefull autonomy, it is not only a medical institutions, it is a special enterprise. KunmingTongren Hospital in the medical market, should be actively respond to marketchallenges, for the future development of a clear direction and goals, the use ofstrategic management to make the hospital its talent showing itself in the competition.Through the study of Kunming Tongren Hospital Overall Development Strategy forthe development of the hospital, a new development strategy provides the basis andguarantee.This paper carries out the following research: analysis of the medical market, thecurrent situation and trend of development of medical institutions, combined with thestatus quo of Kunming Tongren Hospital, linking theory with practice, to face thechallenges and opportunities of Kunming Tongren hospital, the choice of scientific,consistent with the actual situation of Kunming Tongren Hospital Strategic Plan, fromthe overall strategy to strategy, from strategy to execution measures of planning, andlay a solid foundation for the future development of Kunming Tongren hospital.