As an emerging industry of cultural industry,Landscape Live Performance has created a new artistic style of tourism performing arts in the domestic and overseas.Landscape Live Performance embodies the great innovation spirit of the Chinese people,which has made an outstanding contribution to the culture and art around the world.It’s the contemporary inheritance of Chinese landscape aesthetic concept.It’s also another great creation of landscape art after Chinese traditional landscape poetry and landscape painting.As stage art works and cultural industry products,Landscape Live Performance has both artistic and commercial characteristics.Through the research,we can get aesthetic values and academic significance as well as the industry practical values and the referential significance.This thesis makes a comprehensive and systematic study of the Landscape Live Performance.The study method of the multi-disciplinary perspective,such as History,Arts,Management,Tourism,and Sociology,etc..Based on theories of historical anthropology,art management,cultural industry,cultural heritage and so on,it’s combines the principle deduction and inductive comparison,macro research and case study.Scientifically and objectively analysis the ideological foundation,social background,and historical context of grasping the birth and development of the Landscape Live Performance.It has the general theory significance that summarized the aesthetic thought and operation principle from the artistic practice and industrial operation.Comparing and analyzing differents from other innovations in tourism entertainment.Clarifying its prominent position in the history of development of Chinese art.Defining its important influence in the overall landscape of global tourism performing arts.Establishing its unique contribution to China’s and the world’s tourism performing arts.Concluding the causes and lessons of the failure from some Landscape Live Performance.Resolving issues such as environmental damage,disorderly competition,industry follow-up,product similarities and capital erosion.Discussing the innovation mechanisms on these basis and analyzing its future development direction and path selection.In addition to the introduction and conclusion,the main contents of the full text are mainly distributed in the chapters 2 to 6.These chapters are divided into three parts:the second chapter and the third chapter mainly carry out ontology research on Landscape Live Performance.The fourth chapter and the fifth chapter mainly study the functional aspects of landscape realities.The sixth chapter focuses on innovative research on Landscape Live Performance.The first chapter is introduction.It first illustrates the origin and significance of this thesis.The current cultural confidence building needs the support of prosperity of the cultural industry,which requires to foster more and more new cultural formats and cultural industries.Landscape Live Performance is one of the most representative emerging industries in China’s cultural industry in recent years,take it as an independent object for research,has great significance for enriching the system of tourism performance theory.It will be beneficial for the construction of other tourism performance projects.Based on the literature reviews at home and abroad,it specifies the research content,main theories,research methods,sets the technical route.Finally,it summarizes the main conclusions and innovations of the thesis.It traces the historical origin of the Landscape Live Performance,clarifies its original problem.As a new thing,Landscape Live Performanceas’s birth has a deep foundation of Chinese and western thought.The Chinese landscape concept endows its content and soul,the western performance theory gives its form and torso.With the birth and growing of the Landscape Live Performance,it is adapted to the great changes in China’s economic and social development since the 1990s.lt is also keeps pace with the small environmental changes in the stage performance of Chinese theatre and the rise of tourist attractions in this period,both inevitable but also accidental.Landscape Live Performance has a clear concept boundary.Only in accordance with the three basic elements of "show in the landscape" "open performance" and "normal performance",it’s can be regarded as the Landscape Live Performance works.The third chapter studies the different forms of the Landscape Live Performance to grasp its image problem.At present,the development of landscape performance is a little complicated,but from the own brand heritage,content convergence,intergenerational continuity,etc.,it’s still can sort out different forms.Divided by production team,it can be divided into "landscape" team series,"Impression" team series and other team series;Divided by subject matter,it can be divided into series of folk culture resources,historical and cultural resources,religious cultural resources and red cultural resources;Divide by development generation,it can be divided into the first generation-sensory impression,the second generation-body and mind perception series,the third generation-reminiscing memory,the fourth generation-the story series,etc.The fourth chapter observes the aesthetic connotation of the Landscape Live Performance to discuss its artistic problem.The Landscape Live Performance has its own unique artistic rules,aesthetic features and value orientation.The most basic artistic rules of the Landscape Live Performance is "the mountain,the water,the person",this is most evident from its space aspect of stage and its performance techniques of expression.The aesthetic features of the Landscape Live Performance are mainly reflected in the relationship between realism and impressionism,the relationship between tradition and modernity,and the relationship between landscape and technology.The Landscape Live Performance as a new form of commercial tourism,it has both artistic and commercial characteristics,its value orientation pursues the "harmony between human and nature" and "double-effect unity".The fifth chapter analyzes the laws and principles of the Landscape Live Performance industiy operation to explore its commercial problems.There are three main development modes of the Landscape Live Performance:a development model of scenic spots relying on the scenic spot resources;a cultural real estate development model that promotes the appreciation of real estate,and a cultural theme park development model.The operation management of the Landscape Live Performance mainly includes three sections:performance production management,financial operation management and human resources management.The brand marketing of the Landscape Live Performance needs to feel right brand positioning,clarify the value proposition,determine the target group,expand the distribution channels,etc.The sixth chapter is the innovation research part,it mainly grasps the creative problems of the Landscape Live Performance.The sixth chapter discusses the innovative development of the Landscape Live Performance to explore its innovation problems.In the process of development and rapid expansion,Landscape Live Performance are faced with many problems and challenges,mainly manifest as the destruction of resources,the imitation damage of industry,the violation of culture,etc..The innovation mechanisms of landscape performance is a system project which is composed of three mechanisms:innovative power mechanism,innovative operation mechanism and innovative development mechanism.The future development direction and path selection of the Landscape Live Performance are:firstly,to become a representative of the deep integration of culture and tourism;Secondly,to become a representative of the deep integration of culture and technology;Thirdly,to become a representative of the deep integration of culture and international trade.The rest part mainly summarizes the full text,and looks forward to the issues that need further research in the field of the Landscape Live Performance. |