Markedly. On The Live Performance In The Performing Arts And Cultural Industries

"Impression" series is the real landscape carefully crafted large-scale song and dance performances which produced by the creative team of director Zhang Yimou . Since 2004, the first "impression" performances staged in Guangxi Guilin, the "impression" series has performed in five cities and gained tremendous economic and social benefits, launched a "impression" boom. Some would even call it "impression of culture". "Impression" series can be described as a classic example of performing cultural industry. The success of "Impression" series performances, based on the constantly innovation and development in cultural by the creators.Firstly,"Impression" series created a "Virtual Performance", a new form of artistic expression. Natural Scenery and stage arts will be combined, through the integration of natural and artistic beauty, giving the audience an unprecedented aesthetic experience. Meanwhile, the "impression" is also pay special attention to the performance implications. On the one hand, through the conception of the creation to move the audience in the emotional resonance; On the other hand add the Virtual culture elements from stage location into the performance characteristics, the audience while making art appreciation, but also to understand the local history and culture. Secondly, as China's performing arts industry in a commercial project and a cultural product, the reasonable business model, strongly brand awareness and integration of development and tourism industry is also the important reason of it's success.In contemporary China, the culture industry has become the new growth point of cultural and economic. Government promotion ,supporting policy, the huge culture consumer market, provide a broad platform for the Chinese cultural industry development. How to obtain better economic and social benefit and cultural value in this platform, the "impression " series performance brought us a lot of thinking.This article attempts to comprehensive analyse the "impression series" in cultural industries development perspective, hope to inspire the new innovation in China's cultural industry development.