| With the vigorous development of the tourism market,the tourism real scene performance project has grown rapidly in a few years,and has become a strong driving force for the sustainable development of regional tourism.However,with the strong development of the domestic tourism real sceneperformance market,the reality of the tourism real scene performance projects seems to be hot but hard to profit.The industry has shown a pattern of ―eight losses,one leveling and one surplus‖.Under the realistic background,the research on the feasibility evaluation of the tourism real scene performance project development is very urgent.The study and demonstration of the feasibility evaluation index system of the tourism real scene performance project provides a reliable basis for its investment decision,and has important guiding significance for guiding the development planning of the tourism real scene performance project in the future.This paper takes the tourism scene performance project as the research object,and takes the three tourism scene performances in Jiangxi Province as the case study place.Firstly,based on the literature analysis,questionnaire survey and interview,this paper constructs the project location selection and project development.The feasibility evaluation index system of tourism real-view performance from the perspective of project benefit and evaluation.Secondly,according to the data related to the performance of three tourism scenes and the questionnaire data obtained by experts on 2016," Dream of tao "," Jinggang mountain "," Dream home ",The subjective weight and objective weight of each index are calculated by the analytic hierarchy process(AHP)and the entropy weight method respectively,and then the comprehensive weight is determined.Finally,according to the feasibility evaluation model of the tourism live performance project,the evaluation scores of the three tourism performance items are calculated to verify the scientific nature of the evaluation model.The results show that the index system is feasible.Based on the above empirical research and practical investigation,this paper draws the following conclusions:(1)This research collected and excavated the feasibility evaluation index of tourism real performance project,and constructed a reasonable evaluation model of tourism real performance project feasibility evaluation.Through the identification of the significance of selecting each index of the feasibility of the tourism real scene performance project,three rounds of screening are carried out on the 49 indexes preliminarily selected by Delphi method,Finally,we selected 20 three level indexes which are most closely related to the feasibility of the tourism live performance project,and constructed the feasibility evaluation index system of the tourism real scene performance project.(2)Based on the AHP-entropy method,the feasibility evaluation method of tourism live performance project is constructed.In terms of accounting index weight,the AHP method is used to determine the subjective weight of the index,and the entropy weight method is used to correct it,so as to eliminate the subjectivity of AHP’s right confirmation.The results show that the project development index plays the most important role in the feasibility of the tourism performance project,followed by the project benefit and evaluation index,and the project location index is the least.Among the secondary indexes,the key factors affecting the construction of tourism performance are the operation of tourism performance,the scale of tourism market,the economic benefits,social benefits and the quality of tourism resources.Among the three indicators,government support,creative team,investment cost,tourist reception,investment profit rate,investment payback period,tourism income,number of job opportunities,etc.(3)A case study was carried out on 3 tourism performance projects in Jiangxi province.The classification criteria for feasibility evaluation of tourism live performance projects are constructed,and the results of the research are converted into one point system.The results show that: The final score of the " dream of tao ‖ project is 0.4794,the feasibility state belongs to the medium level;the final project of the " Jinggang Mountain " is 0.5206,the feasibility state belongs to the medium level;the final score of the " Dream home " project is 0.3284,the feasibility state belongs to the poor level.Through the innovative evaluation method,this study constructs the feasibility evaluation index system and evaluation model of tourism live performance project.Three representative tourism performances are selected for empirical research.According to the results of the research,the following four countermeasures and suggestions are put forward: First,raise the government’s attention and optimize the process of creation;Second,stabilize the total number of tourists and do well the project marketing;Third,develop derivative products and focus on community involvement;Fourth,Optimize the image of resources and form a difference brand. |
