Study On The Transmission Of "Red China" Cultural

Red for Chinese people since ancient times, it means "auspicious","festivity","warm","bold" and "passion". The Chinese nation has a special "red" complex, and called it "Red China" in the evolution of thousands of years of history, it is not only a symbol of auspicious characterization, in a deeper level to become an impact on folk aesthetic, way of thinking, the national value-oriented cultural weather vane. The views expressed in this paper,"Red China" culture is made of a quality culture within the traditional culture of the Chinese nation.Combining the principles of communication theory, a more systematic description of "Red China" the seeds of culture, development and dissemination, and Changsha red ceramic company "for instance, integrated and" Red China "culture and Chinese porcelain culture, explore culture dissemination and the relationship between the development of cultural industries. The article first departure from the three levels of physical, physiological, and psychological analysis the red optical principle, the principles of visual and psychological impact. Tracing the source of the "red" color representation, to explore the "Red China" cultural development trajectory. Second, a combination of the basic principles of Communication Studies, summed up the "Red China" law of the spread of culture, from the five aspects of communicators, communication channels, transmitted, spread audience and dissemination of results. In the same time, the article also studied the Red ceramic "Development of enterprise," Red China "cultural transmission were studied and analyzed. Was found from the following question:red porcelain reputation, Price&Poor moderate enough technology patent lack of effective protection, overseas exchange programs need to be strengthened. In the context of the integration of media trends and new media landscape,"Red China" cultural transmission to pay attention to the communication strategy,"red" color symbols to promote the spirit of consumption, production epitaxy color culture extends to "red","red" The color characterization expand the channels of communication, to enhance the cultural identity of the "red" color emotion."Red China" cultural dissemination of research to play its value.In short,"Red China" cultural context,"Red China" the spread of culture as the main line of research, product strategy and development strategy of the conglomerate, to explore the interaction relationship of cultural transmission and cultural industries to som-ethe development of cultural industries helpful.