Effects Of Feedback And Persuasive Message On College Students’Career Decision-Making

Career decision-making is one of the most complex and important tasks for college students who are about to stepping into the working world. It is of great significance to positively affect the cognitive factors of career decision-making through intervention. Although various interventions have been well applied in research literature and practical application, there is still a lack of a more economical and effective way of intervention.Thus, current study aims to improve college students’career decision-making self-efficacy and outcome expectation by using vocational interest feedback and written persuasive message, and meanwhile explore the framing effect of persuasive message. Three questions are mainly addressed in the current study:1. Can vocational interest feedback and written persuasive message effectively affect college students’career decision-making self-efficacy and outcome expectation?2. Does the combination of vocational interest feedback and written persuasive message show greater influence than using either of them alone?3. Does there exist framing effect when applying written persuasive message to affect career decision-making self-efficacy and outcome expectation.To answer the above three questions, an interventional experiment was conducted among151college students. The result shows:1. Vocational interest feedback has no significant effect on self-efficacy and outcome expectation;2. Written persuasive message significantly improves students’outcome expectation, but fails to increase students’self-efficacy. According to Social Career Cognitive Theory, outcome expectation is highly related to self-efficacy. Therefore, it can be inferred that sleep effect happens when written message tries to affect self-efficacy.3. No framing effect was shown when using written message to influence students’outcome expectation. The message framing used in the current study belongs to goal framing, but goal framing is a less significant framing type.