Design Research On The Large-scale Commercial Building Of Guangzhou Higher Education Mega Center

Spatial patterns of University City in the highly concentrated, with demand forbusiness services are relatively special. Large commercial building is an important partof University City public service facilities, and it undertakes the correspondingimportant business services. Therefore, to research the layout, space form, function, soit can meet the special needs of the University City business services.In this paper, taking Guangzhou University town as an example, through theanalysis of University City space environment of commercial demand, consumption,consumer groups, characteristics, content, finding the special nature of these factors. Atthe same time, some problems of planning and the reality of the process of analysis, bymeans of investigation, analysis, summary method. In two levels of planning andarchitectural design, carries on the discussion, for commercial building of UniversityCity student consumer demand, consumption habits, aesthetic characteristics. Throughthe two levels of planning and architectural design, analysis, summarize thecharacteristics of the large commercial building needs and planning and architecturaldesign requirements. Through the above research get the planning and designsuggestion. Through this research can improve the Guangzhou University citycommercial service facilities, the planning and allocation of continuous improvement,to provide more reasonable reference for the new design of large-scale commercialbuilding; at the same time, also for the commercial facilities planning and architecturaldesign in other parts of the of University City, and provide beneficial reference.Conclusion:1. Large commercial construction site of University City, must take full account ofthe use of public transport characteristics of the students so that students arrive at theirdestinations.2. Large commercial buildings must be close to public transport links by the mainroad near the student arrives through the walk way, is one of the important principles of site selection.3. Design of large commercial buildings in University City, in addition to shopping,must take full account of the needs of the students’ training, communication, and manyother, reasonable arrangements for these functions and the layout of the building space;shopping space and environmental design shall be meet consumer behaviorpsychological characteristics of students.4. Building site design, large commercial buildings of the University City TrafficOrganization in conjunction with the campus transportation system, accessibility ofpedestrian and vehicular traffic; parking is designed not only to set car parking, but alsoset a convenient and appropriate bicycle parking.5. Large commercial buildings of the university town of features which include notonly the contents of supermarket shopping and business district of goods, food serviceand other ancillary services, including skills training services, students start their ownbusiness area for college students demand.6. Building space not only to meet the functional requirements, but also to improvethe comfort of the space, focusing on the development and exchange of architecturalspace, commercial building space into the campus space inside, creating the UniversityCity features commercial space.7. Large commercial buildings of the university city to be able to fully reflect thecharacteristics of the campus culture, in line with the aesthetic of the students, througharchitectural space, architectural style, architectural color, environmental design meansproper handling and overall performance.