Project Research Of Qin Huang Dao Yanda Training School

Qinhuangdao Yanda driver training school is Qinhuangdao larger one of a DrivingSchool, established six years, the driver training industry with impressive results. However,with the training of automobile drivers in recent years, market competition continues tointensify, Yanda Driving problems become more apparent, and how to follow the marketdevelopment strategies need to be adjusted to achieve the desired development goals, isplaced in front of Martin Driving a big major issue.In this paper, the nature of the Driving School has defined its purpose is to determineDriving corporate identity, and on this basis Yan presented the development of a largeoverview of Driving. This second part details the Yanda Driving the development, bydescribing their actual situation, which make this theme content analysis of the primer.This third part of the major internal and external environment of the Driving School foranalysis, the integrated use of a PEST analysis, Porter’s "Five Forces matrix ’," value chainmodel "and other management tools. This fourth part of the text Yanda Driving thedevelopment of a clear mission and objectives by developing strategies for Drivingprogram and make choices, and thus a detailed study of corporate strategy development,and integrated use of management tools such as the SWOT matrix. This fifth part,respectively, from the organizational structure, training mode, create the brand andincrease the level of post-service aspects of the implementation of the strategy.This article aims to Yanda Driving through strategic analysis, Yanda Driving programto develop future strategic development. Because many of the problems Yanda DrivingSchool driver training industry in general has, therefore, this study on the industry in thedevelopment of other Driving School also has an important reference.