Research On The Development Strategy Of JNXD Driver Training Co. LTD

JNXD driver training co.,LTD.,established in December 2005 is the only business school in southwest of Shandong province,which belong to Shandong polytechnic college to be approved by the provincial traffic and public security department set up the comprehensive level of driving school.In recent three years,more than 14000 people had been training which including for Shandong polytechnic college training double certificate students more than 3000 people,for the students employment provides a strong support and help.However,the national macroeconomic policy and traffic administration of driving policy adjustment from2010,the influence of especially the countries on the propulsion motor vehicle driver training the opinions of the reform of examination system which encouraged by driving training market competition intensifying,XD driving schools in recent years the development of increasingly lagging behind in the same industry advanced level,the problems in the development is increasingly protruding,choose what kind of development strategy to avoid elimination in the fast development of the market,to continue to serve as a leader in the local driving training industry facing to the XD driving policymakers in front of a big and difficult problem.First of all in this paper,to be selected topic research background,content,purpose,significance,research status and research methods,the purpose of them is to describing the above content,readers can learn on the basis of the driving training industry in this paper,the author studies on XD the development situation of the driving school.Article in the second part mainly provides some theory,this paper analyzes research such as PEST analysis,porter five matrix,potter's value chain model and SWOT matrix analysis theory,to provide theoretical support for the next chapter analysis study.The article third part mainly analyzes the internal and external environment of driving and the concrete application of theories of listed in the previous chapter,PEST analysis,porter five matrix potter tools such as value chain model.Fourth part of the article puts forward the XD driving school mission and goals of development,put forward the suitable for driving the development of a variety of alternative strategic options and to choose,then study in detail the enterprise strategy formulation by SVOT matrix.In this paper,the fifth part respectively from organizational structure,human resources,core competitiveness,enterprise culture strategy implementation.The purpose of this article is to develop a feasible development strategy and implementation plan for JNXD driving school.Through the author's detailed analysis of the existing development and operation status of JNXD driving school,it is concluded that JNXD driving school should take the road of diversified development strategy and conclude that JNXD's diversified strategy should be based on its core competitiveness,Diversified roads.The only way to continue to lead the local driving training industry,striving for the province's well-known driving school brand,at the same time in the relevant areas of technology to achieve diversified development,the JNXD driving school to build a large integrated general business group.